We are your destination for the best niche makeup, fragrance and skincare.

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Obayaty

We are your indie-alternative retail beauty store!

If you love fantastic niche, hard-to-find beauty, skin and fragrance products, not pushy assistance in a welcoming atmosphere with good tunes playing, then this is your place.

101 South 3rd Street

Geneva, IL 60134 

We love to help!

Our expert artists are always ready to help you pick out fabulous makeup pieces and show you how to look your most amazing! Pop in to try on a new lip or eye. Please call to make an appointment to have a complete make-up application for a party, event or wherever you are headed. 

The time has come for more personalized service!

We want to be able to offer you EVERYTHING we have in our store with the personalized help we are known for. Over the phone and NOW online! We'll give you the best suggestions and colors with that personal touch that you don't always receive. Your order will go right out, and we always add goodies to your package!